Articles Annotation for Media

Due to the Advertising Law requiring the labeling of content with brand mentions as advertising, the client needed manual annotation of a large dataset. The goal was to analyze recipes and articles produced by the production team and identify materials containing product placement. The task was to manually annotate 10,000 articles within a short timeframe. As the client had previously worked with Training Data, they decided to collaborate with us again

The objective was to identify brand mentions in photos and label them as product placement. To meet the deadline, we quickly allocated additional capacity, assembling a team with a manager and 10 annotators. We expedited the processes by deciding to work using tables.

Before the start of the collaboration, the client provided us with sources for verification, where references to all materials were included. Initially, we organized a testing process: during the pilot execution, the manager validated the data to evaluate metrics and costs. This pilot was then used as a test assignment for the annotator team, where correct answers were automatically compared with the assessor’s responses. The data was broken down into short iterations for convenience. Thanks to efficiently structured processes, the team managed to complete the task within 28 days

• Successfully annotated 10,000 articles in a short time
• All website materials were adapted to the Advertising Law